This weekend Gov. Romney and his wife returned to the national stage with a lengthy interview on FOX news. Why did his campaign fall short? In a sentence: Only one in three voters sensed that Mitt Romney “cares about people like me.” Fair or unfair, perceptions shape elections.
In today’s WSJ, Arthur Brooks pens a devastatingly accurate assessment on why Republicans are struggling to connect with voters. He notes that “citizens across the political spectrum place a great importance on taking care of those in need and avoiding harm to the weak.” Then he writes:
Conservatives are fighting a losing battle of moral arithmetic. They hand an argument with virtually 100% public support—care for the vulnerable—to progressives, and focus instead on materialistic concerns and minority moral viewpoints.